THE DRIVE 97.1fm - WDRV-FM
2016 Outdoor Advertising
IAM-TURNER CREATES NEW OUTDOOR ADVERTISING FOR THE DRIVE, 97.1fm. Once again, the leader of Classic Rock & Roll in Chicago, THE DRIVE, tapped IAM-TURNER to create those stunning black and white images of the greatest rockers of all time for this venerable fm station. You'll see the outdoor boards all over Chicago. And don't forget to listen!
"We approached Turner+Cunniff with some challenging expectations. We made an ambiguous request: ‘take the look and feel of the Mix to new heights,’ and required a very aggressive deadline. With only a couple of weeks to conceive, develop and produce a new advertising campaign, Steve, Ann and the T+C crew worked around the clock. From the very first concept they presented, we knew we had a winner! Not only did they ask all the right questions and listen to what we had to say, there evidently was some mind reading involved as well. We are thrilled with the campaign they developed and very pleased to award them our business."