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I AM TURNER Video for Legacy.com Premiers at Newspaper Association of America's Annual Conference

CHICAGO, IL, March 31, 2011 – A new video for Legacy.com that captures the emotional connection the newspaper online obituary section creates for readers premiered at the Newspaper of Association of America’s mediaXchange 2011, its annual conference held in Dallas, TX, March 25-28, 2011.

The video was part of a presentation by Stopher Bartol, Founder and CEO of Legacy.com who spoke on “The State of Newspaper Obituaries” during a special Classified Symposium on Monday March 28. The video was developed as a compelling reminder to the audience (key newspaper industry leaders) that online obituaries may represent the most significant interaction a reader may have with his/her local paper. “In fact, this may be the single most important category for building relationships,” says Bartol.

Legacy.com is an innovative online media company that collaborates with more than 800 newspapers in North America, Europe and Australia to provide ways for readers to express condolences and share remembrances of loved ones. Legacy.com is visited by more than 18 million users each month. The video was developed by I AM TURNER, with production support by the Tribune Media Group. The music was composed by Terry Fryer, Third Wave Productions.

I AM TURNER is an award-winning marketing and communications firm that has created transformational campaigns for Chicago’s most prestigious not-for-profit and for-profit institutions. Turner has worked with Legacy.com since 2000.

About Legacy.com: Founded in 1998, Legacy.com is a leader in the online memorial and obituary market. It partners with 124 of the 150 largest newspapers in the U.S. and features obituaries and Guest Books for more than two-thirds of people who die in the United States. In addition, the company provides individuals and newspaper affiliates with new and powerful ways to connect during shared times of loss, such as the war in Iraq and Afghanistan, and in the aftermath of national tragedies such as 9/11. A privately held company, Legacy.com, Inc., is headquartered in the Chicago suburb of Evanston.

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