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TURNER takes top honors from Publicity Club of Chicago

CHICAGO, IL, May 7, 2010 – The Publicity Club of Chicago awarded TURNER two Gold Trumpets and one Silver Trumpet at its 51st Annual Awards Luncheon in Chicago.

Both Chicago Botanic Garden’s “Color of Hope” Annual Report and its “Save the Plants. Save the Planet” Fund Raising Campaign earned Golden Trumpets. A Silver Trumpet was awarded to Lake Forest Country Day School’s “1-of-1” Enrollment campaign.

The challenge of the Chicago Botanic Garden’s 2008 Annual Report was to create a high-impact piece that was extremely cost-effective. “The Color of Hope” Annual Report became an inventive self-mailer that consisted of a two-sided, multi-panel piece with a pocket. The pocket held a two-color donor list and six four-color post cards, each depicting a special place or project in the Garden, a brief description and room for addressing the post card. The report encouraged its readers to send a post card to a friend and, “spread a little hope.”

The goal of the “Save the Plants/Save the Planet” Campaign was to raise awareness of the Garden’s far-reaching plant conservation efforts and generate support. The campaign consisted of direct mail, print ads and a fund-raising web site. The communications were part of a $60 million campaign to create a new plant science campus on the grounds of the Garden. The campaign achieved its goal.

Lake Forest Country Day School, one of the premier independent schools in the Chicago area, wanted a campaign to build enrollment in its early childhood education program. The 1-of-1 Campaign spoke directly to parents about the way they feel about their child and focuses on LFCDS’s profound ability to understand the uniqueness of every child. TURNER developed an integrated communications plan that included print ads, direct mail, a PURL (personalized URL), point of purchase posters, radio, 360 ideas for leveraging the campaign throughout the community and a 1-of-1 Video. The campaign not only increased awareness of the school, but also doubled applications (over previous year) for enrollment and the school achieved its enrollment goal.

The Publicity Club of Chicago is the nation’s largest independent public relations membership organization. Corporate and individual members represent PR, marketing and communications practice at boutique to worldwide firms, corporate offices and businesses, associations, non-profit organizations and independent consultancies throughout the metropolitan region. The annual Golden Trumpet Awards is the Midwest’s most prestigious awards program honoring distinguished achievement in public relations and communications. Judged and selected from hundreds of entries by Chicago’s top practitioners, these coveted awards are presented annually for excellence in categories representing the full range of PR, marketing and communications practice.

I AM TURNER is an award-winning marketing and communications firm that has created transformational campaigns for Chicago’s most prestigious not-for-profit and for-profit institutions.