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I AM TURNER Creates New Outdoor Campaign For Eric & Kathy Mornings 101.9fm The Mix

CHICAGO, Illinois, March 26, 2012 – March Madness takes on new meaning with this week’s launch of the new Eric & Kathy outdoor campaign for 101.9fm THE MIX WTMX Chicago.

For the seventh year running, I AM TURNER has created an irreverent and iconic Outdoor Campaign for Chicago’s #1 morning show duo Eric & Kathy on 101.9fm THE MIX. The 2012 creative features 3 executions in bold color to attract attention. One carries a headline: “Don’t Think and Drive” with Eric & Kathy sporting law enforcement attire. The second has the duo dressed as convicts with the headline: “Partners in Crime”. Finally, adding to amusement, the team is dressed as nerdy geeks with the headline: “Very Funny. Most Days”. This high profile campaign can be spotted along highways and surface streets in Chicago and the surrounding suburbs.

I AM TURNER is an award-winning marketing and communications firm that has created transformational campaigns and extraordinary work for Chicago's most prestigious not-for-profits and for-profit institutions.

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