TURNER Creates Healthy Chicago for Chicago Department of Public Health
CHICAGO, IL, August 24, 2011 – Last week, Mayor Rahm Emanuel and Commissioner of Public Health Bechara Choucair, M.D., convened over 200 public health stakeholders for the announcement of the city’s new public health agenda: Healthy Chicago. And distributed to every attendee was the Healthy Chicago publication, developed by TURNER, in partnership with the Chicago Department of Public Health (CDPH).
Healthy Chicago is a blueprint for creating a healthy city, healthy neighborhoods, healthy homes and healthy people. The publication lays out over 120 strategies in 12 priority areas for the next five years with a vision for making Chicago the healthiest city in the nation. Priority areas include Obesity Prevention, Healthy Mothers and Babies, Heart Disease and Stroke and Public Health Infrastructure. Healthy Chicago is a comprehensive approach to how the CDPH will lead and work with partners to improve the health and well-being of Chicagoans. “It’s not about individual behavior, but how we behave as a city,” said Commissioner Bechara.
Key to this initiative is that Healthy Chicago sets measurable targets, achievable by 2020, and sets policy, programmatic and educational and public awareness strategies that can be measured and monitored.
TURNER created the concept and design for the publication and the Powerpoint presented by Commissioner Bechara at the event. Commissioner Bechara has committed to monthly updates on progress for Healthy Chicago implementation. The monthly reports will highlight key activities that have occurred in the prior month across selected priority areas. Learn more at http://www.cityofchicago.org/city/en/depts/cdph.html.The launch event was held August 16th at the University Club and sponsored by the Otho S.A. Sprague Memorial Institute in recognition of the its 100th anniversary. The Sprague Institute is a nonprofit foundation established in 1911 for the investigation of the cause of disease and the prevention and relief of human suffering in the city of Chicago. The Sprague Institute also underwrote the publication. I AM TURNER is an award-winning marketing and communications firm that has created transformational campaigns and extraordinary work for Chicago’s most prestigious not-for-profit and for-profit institutions. See Work