TURNER Creates Annual Report for Presbyterian Homes' Geneva Founation
CHICAGO, IL, December 15, 2011 – TURNER recently created a new annual report for the Geneva Foundation of Presbyterian Homes.
The new report uses the word "Foundation" to underscore the work of the Geneva Foundation through stories of individuals who nearly lost hope, but through the charitable programs, were given an even stronger foundation to their lives. It also shares the inspiration of donors whose benevolence has become an anchor - a foundation for their lives as well.
The goal of the report was to clearly articulate the work of the Geneva Foundation and how it serves as the benevolent arm of Presbyterian Homes. The response has been extraordinary. The Development Office has received numerous compliments and pointed feedback, "Why didn't you ever explain it like that before." Another donor wrote TURNER a personal note to express her thanks: "You captured the essence of our mission with sincerity and clarity, and without sentimentality. You presented our case for support with dignity and compassion, as well as honesty."
TURNER used the report as the foundation (excuse the pun) for the Geneva Foundation's year-end annual appeal. The conceit from the report where a name was inserted in front of “Foundation” was used to customize letters sent to the top donors.
This is not the first work I AM TURNER has created for Presbyterian Homes. I AM TURNER created the marketing campaign "Retire Nothing" and numerous marketing campaigns and publications for the organization.
Today, it is a not-for-profit, non-sectarian organization with a national reputation for creating extraordinary retirement communities. Just last year, Presbyterian Homes spent more than $6 million in charitable programming and benevolent support – which represents nearly 7% of the entire Presbyterian Homes budget. A copy of the entire report can be found at: http://www.presbyterianhomes.org/Main/GenevaFoundation/Publications.aspx
Presbyterian Homes serves more than 1700 older adults through its residential and healthcare programs on campuses in Evanston, Lake Forest and Arlington Heights. www.retirenothing.com
I AM TURNER is an award-winning marketing and communications firm that has created transformational campaigns and extraordinary work for Chicago's most prestigious not-for-profits and for-profit institutions.See Work